Not All Social Media Fun & Games

today i was honored to address the chief marketing commissioner of a fortune 500 corporation.

In the course of the presentation, I pulled up some videos from YouTube in which the creators attacked the company by remixing the company’s slickly-produced television advertisements.

A spirited debate ensued. “Why would we dignify this with a response?” was the CMO’s troubled question.

The core points of my response (as long-time readers will expect):

“Control of your brand is an illusion. You might know that you’ll never, ever convince the video’s creators that you are not an evil empire. You might know that the majority of the people who find this YouTube video are likely predisposed to agree with that negative opinion. But that doesn’t mean that it won’t be worthwhile to engage: by humanizing the corporation with a candid response, you ensure that ‘your side of the story’ is appended to this hateful video for as long as it’s findable online. It’s easier to abhor a faceless corporation than a helpful human.” Etc.

(Along with many other smart folks, I discussed this topic of so-called “brand ownership” with Chris Brogan during the 2nd Radian6 twebinar, if you care to see me bloviate in-person.)

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For all of that “typical” talk about branding, I felt it was also important to note the humanity in the room. Along with the CMO, there were about 15 additional Marketing staff in the room. These were human beings who have largely dedicated their careers to protecting and improving the reputation of this American institution. Quite simply, it SUCKED to watch that video with them. They were crestfallen. Not shocked. Just sad.

It’s okay to acknowledge that pain, if you ask me – even online. While I hope to make a strong case for engagement-for-engagement’s-sake, part of that “humanization” means being actually and truly human. If I were the person tasked with responding to that video, I’d want to acknowledge, “Wow. That video was really well done. I know that because it actually hurt to watch. Now, I hope you don’t mind if I share some information about some of the not-even-close-to-evil stuff that we’re doing?”

I don’t think that most corporate community relations types would feel comfortable viagra acknowledging the sting caused by flaming comments or content. Folks like @comcastcares and @RichardatDELL seem preternaturally patient in the face of withering criticism. That’s good for their brands, viagra ohne rezept but having had good experiences with these (very real) people, I sometimes feel a desire to stick up for them. I secretly wait for the moment when they crack (just a little; these guys are pros) and acknowledge the “ouch.”

What do you think? Must corporate community relations pros remain unflappable, or does showing their humanity make them – and their brands – that much stronger?

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Tropical Storm Cristobal brushes NC coast, weakens

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tropical fume cristobal dumped rain and brought rough seas to the north carolina coast sunday, and forecasters predicted the weakening system was headed as regards the open atlantic.

at 5 p.m., the nationalistic hurricane center said the center of the fume had moved to 45 miles east of cape problem and 40 miles south-southwest of cape hatteras with maximum sustained winds continuing at 45 mph. the storm was moving to the northeast at 8 mph.

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the advisory said the storm’s center would front away from the coast early monday.

the national hurricane center issued a tropical storm warning from cape lookout to the virginia-north carolina border, including pamlico sound.

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the storm’s strongest winds were east of the center, out at sea, national weather service meteorologist rich bandy said. winds on the coastal side of the storm were in the air 25 mph and will make little impact on coastal cities unless the storm strengthens.

“there is a little more come down than earlier in the daytime,” bandy said. “it’s not equivalent to the whole area is being inundated.”

bandy said some rain was falling over the smoldering wildfire that has burned 64 square miles in pocosin lakes chauvinistic wildlife refuge since it was started by lightning june 1.

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“we’re tranquil seeing adequately continuous bands of showers and isolated thunderstorms operating through eastern north carolina,” said measure willis, a meteorologist at the national weather service bureau in newport. “there are going to be some areas that don’t receive anything and other acheter les viagra generiques tres bon marche areas disposition get a number of inches.”

the prospect of seeing cristobal head out to see glad a fishing captain standing on a dock at ocracoke, an island south of cape hatteras.

“let’s twig it over with so we can go fishing,” said capt. david nagel, who has operated the “drum stick” right sailboat for 31 years. “nobody’s out. everybody’s tied up.”

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nagel said he saw ominous clouds looming to the south and that the seas outside his harbor were 6 to 8 feet with winds blowing about 25 mph.

rainfall was expected to be 1 to 2 inches with isolated amounts of 4 to 5 inches in areas where heavy rain bands passed overhead, said bandy.

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tony spencer, who lives on ocracoke and is chief of danger management in hyde county, which includes the island as well as mainland, said he had seen “very minor deluge.

“it’s been really hardly nothing,” spencer said. “no downpours, just sprinkles.”

cristobal’s winds were expected to badger tides 2 to 3 feet aloft normal. the jingoistic sickly care said a few areas could see flooding from heavy fall.

minor flooding was reported saturday in wilmington, n.c., and the court picked up 3.43 inches of squall, a record as a remedy for the day.

the storm center also said tropical roar bertha had lost its tropical method characteristics and was expected to weaken during the next day or so. the center of bertha was 850 miles east-northeast of mantle race, newfoundland.

interim, tropical blitz dolly, the fourth named storm of the atlantic hurricane season, unleashed showers on mexico’s yucatan peninsula as it sped toward the cancun area on sunday. it was expected to reach the gulf of mexico on monday morning.

a tropical storm warning was issued for the yucatan peninsula.

tropical storms force crowning sustained winds of at least 39 mph.

the atlantic hurricane season runs through nov. 30.

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GLS: ‘Reverse Engineering’ Fantasy Baseball To Study Competitive Fandom

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[continuing michael abbott's excellent coverage of the recent games, learning, and polite society discussion in the interest gsw, academics erica and rich halverson described their efforts to "reverse engineer" fantasy baseball gaming as a sense of honour to help learning in more formal ways - essentially, how gaming concepts can transition viagra kaufen into learning realities.]

Erica and Rich Halverson’s talk at the Games, Learning, and Society Conference in Wisconsinprovided a snapshot of their research into the ways “learning, play, and engagement in fantasy sports require a combination of fan cultural practices and skills characteristic of gamers in order to be successful.”

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Erica Halverson is an assistant professor of learning sciences and Rich Halverson is an associate professor in educational leadership and policy analysis, both at the University of WisconsinMadison.

The Halversons believe expert fantasy sports players “construct organizing metaphors for their gameplay and that these metaphors guide both in-game decisions and experts’ mental models used for reflecting on play.”

Understanding how expert gamers think and behave could yield great benefits to educators and game designers alike. Such an understanding “could help guide the design of learning spaces that use the competitive fandom model as a principle for design.”

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Fantasy baseball emerges, according to the Halversons, via the convergence of three activities: Primary activity (Major League Baseball); Fan activity (watching games, collecting cards, etc.); and Fantasy activity (organizing or participating in a fantasy baseball league).

The fantasy activity “repurposes the primary activity content” with fan activity to create a game-based environment with its own unique set of player-created rules.

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the halversons are trying to “reverse engineer” fantasy baseball to better understand how materials-the money games work. they are trying to adjudge “what is added to fan knowledge to produce fantasy gaming expertise.”

To find the answers, they are analyzing the discourse of in-game play (both spouses are fantasy baseball players) and conducting semi-structured interviews with expert players. Much of this has occurred within “an incredibly complex transmedia environment” of phone, voice and video chat, multiple internet resources, email, charts, graphs, databases, etc.

Expert players, say the Halversons, rely on what Aristotle called practical wisdom: “patterns of problem-setting and problem-solving; an eye for the appropriate move in navigating complex systems.”

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High-level gamers rely on reasoning, data reduction techniques (”chunking large bodies of information into meaningful patterns”), and an ability to adapt knowledge to novel situations.

Stories and analogies are constructed around play and are often mapped onto other experiences, such as stock market analysis. The Halversons’ research suggests that expert players routinely use their fantasy baseball acumen to succeed in other situations requiring skillful analysis of ever-changing data and information.

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High-level players must develop and utilize adaptive expertise, according to the Halversons. “The primary activity is dynamic, so rules are really heuristics. Things change quickly, and players must respond nimbly by developing strategies for multiple scenarios.”

Expert fantasy players are ready for almost any situation and quickly turn unexpected events to their advantage. “It is also a social learning and adaptive situation. You must know the other players, know the league, etc.” Referring to one especially successful fantasy player, Rich Halverson described him as “the smartest man I know.”

Of particular note to educators is the Halversons’ finding that fan knowledge and primary activity expertise go both ways. An expert fantasy baseball player’s knowledge of the primary activity (MLB) “enables hypothesis testing that makes you an expert fantasy player.”

But perhaps more importantly, expertise in the fantasy game creates heightened expertise in the primary activity as well.

This could result in broad applications for teachers who wish to apply the competitive fandom model to teaching a wide range of other subjects. It could also impact game designers who want to better understand how and why players engage on a deep level with games.

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Random bits and Tour stuff…

sorry i’ve been gone the days of old few days, but i’ve had lots of decent excuses. it’s been a busy week… even busier than all the other busy weeks i’ve been complaining yon.monday was a big day on the side of me; the pin came out of the right thumb! it’s excuse and the bone looks good and like it is healing well. today i had my first session of physical therapy specifically for the thumb and the elbow. things are looking better, little by little. i am now 100% hardware free and it feels very good. i was reputed to have an mri on the right knee tonight as well, but somebody apparently didn’t tell the mri office and i ended up wasting my unceasingly a once waiting for an choice that wasn’t.

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the tools of medieval torture… and pin removal.

nervousness kicking in…

ugh… that’s an crabby image, but the bone looks good.

drawing-pin free- yep, that’s a hole in the end of my thumb!

that’s a magnanimous identify!the tour de france continues. another rider has been tossed forbidden of the race representing a “non-negative” test be produced end. the teams of the protour have decided to leave the protour and see fit not be renewing their protour licenses with the uci next year. aso is now worked up in a maul over their self-importance. the doping lab behind the tests levitra rezeptfrei this year is the same lab (afld) that mishandled the floyd landis tests and was chastised by the cas for their shoddy procedural record. l’equippe has been instantly leaked the results of the failed tests seconds after the tests are done and before the teams impassive know. the power-brokers of the sport continue to make cycling look like a minor three-ring circus- the kind that drives far in a forge-up old van with fake wood panel sides and 4 bald tires. it’s a farce. maybe the teams pulling out of the protour will owing the uci to try to stir better with all the other parties involved. aso needs to grow up as fabulously before they avoid to kill the sport for documentation. the dopes in the sport miss to be driven out on a rail and never allowed to return. i really like guys appreciate david millar and others who have seamlessly returned to racing, but being able to return to the sport means there is less strength behind enforcement of the rules- which ever rules we end up trying to defend and enforce. this has been a great race so far and i am really excited to evans in yellow, as he is a great bloke by all accounts, even if he doesn’t like the press very much. all of the drama surrounding

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Ferrari California Spyder to be featured at Pebble Beach Concours

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The Ferrari cialis preis 250 GT California Spyder is one of the most valuable classic Ferraris, as evidenced by the recent sale of one at auction for a record $10.8 million. To celebrate the Cal Spyder’s 50th anniversary, the Pebble Beach Concours will have six different versions of the roadster on display on the 18th green this August. Most notably will be an aluminum-bodied competition version that raced at both Le Mans and Sebring. We will be bringing you live coverage from the Concours this buy flomax year, and we’ll be sure to take plenty of photographs. To whet your appetite, we’ve created a gallery of California Spyders that have been in the Concours over the past few years.

Gallery: Ferrari 250 GT Californias at Pebble Beach

[Source: Pebble Beach Concours d'Elegance]

Continue reading Ferrari California Spyder to be featured at Pebble Beach Concours

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