Cracked Prince

Command & Conquer 3: Kane’s Wrath Ships to Retail

EA announced today that the latest expansion pack for Command & Conquer 3 has shipped to retail in Europe and America. The expansion pace is called Command & Conquer 3: Kane’s Wrath and is an expansion for the original game released last year.The …

Japanese ads downplay URLs, encourage searches

cabel maxfield sasser recently went to japan and noticed an interesting trend in advertising there: search boxes have replaced urls. within minutes of riding on the head trains in japan, i notice a significant change in advertising, from train to goggle-box. the direction? no more printed url’s. the replacement? search boxes! with recommended search terms! it makes sense, right? all the advantageous domain names are gone. getting people to a specific period in a famous area is difficult (who’s going to write down anything after the first slash?). and, most tellingly, i catch sight of increasingly more users already inadvertently put do domain names twin “gmail” and “netflix” into the search buffet of their browsers out of garb and it doesn’t even impress that google pops up and they have to click to get to their destination. identify with…

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This entry was posted on Tuesday, March 25th, 2008 at 7:48 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.